Email Marketing

Email Marketing is the newest and most controversial method for sending self-promotion information to your current andprospective clients. As important a tool as it can be, it can also add to the flood of spam your clients are receiving. Let’slook at how it can work for you!

First, email marketing combines the unique features of design flexibility, lower production costs, quicker turnaround,testing different offers, showing new work, sharing information important to your clients and driving traffic to your website.

Second, don’t underestimate the power of relationship building in email marketing for your creative services. Lots ofpeople prefer follow-up and even first contact to be an email. It is personal and impersonal at the same time… quite thehybrid marketing tool! Email will not take the place of stamp mail or phone calls but it is another avenue, another chanceto generate and maintain interest in your services.

Benefits of Email Marketing

E-mail is Inexpensive.
E-mail Builds Brand Awareness and Customer Relations.
E-mail Creates Quick Response Cycles.
E-mail Can Be Highly Customized.
E-mail is Easy to Implement and Requires Limited Resources.
User Engagement.
E-mail Marketing Campaign Results are Measurable.
E-mail Has a Wide Reach.
E-mail Drives Website Traffic.